LinkedIn

SKILLS

HTML, CSS (incl. media queries), Adobe design and web suite (Dreamweaver, Fireworks, Photoshop), Microsoft Office (Word, Excel, Powerpoint), email marketing platforms (Responsys, Constant Contact, iContact, Sailthru), Facebook app/promo design (Shortstack), CMS and ecommerce systems (Cascade, Joomla, Magento), Google Analytics

EXPERIENCE

WEWORK
New York, NY: Sept 2014 - present
Email Marketing Manager

  • Manage email marketing initiatives including strategy and processes to prospective and current members
  • Identify and build existing member segments as well as lead nurturing campaigns to increase member acquisition
  • Optimize key metrics including CTR, open rates, conversions, and retention through A/B testing
  • Execute creative email marketing campaigns from copywriting, design and deployment in Pardot
  • Collaborate with cross-functional teams to increase member acquisition across multiple channels

TIME INC.
New York, NY: May 2014 – July 2014

Senior Marketing Manager, People.com

  • Provided marketing support to build awareness/drive subscriptions of new digital-inclusive subscription offerings
  • Developed and implemented strategic marketing and testing plans across multiple platforms with a digital focus (email and online marketing for desktop, mobile and tablet) with an eye on achieving subscription goals weekly, monthly, quarterly and YTD
  • Collaborated with cross-functional teams to drive, executed and reported on high-paced creative tests (design, copy, online operations, IT, legal)

QUIDSI, INC. 
Jersey City, NJ

Email Marketing Manager: Nov 2013 – May 2014
Senior Marketing Associate: Mar 2013 – Nov 2013
Email Marketing Associate: Dec 2011 – Mar 2013

  • Worked with cross-functional team to create, test, debug, segment and deploy one-off/automated email campaigns & programs across all 10 company verticals, including retention, acquisition, trigger, transactional and 3rd party emails within outside and in-house ESPs – 3000+ campaigns in total
  • Worked with developers to conceptualize functionalities for, wireframe, test, launch and debug in-house email marketing platform, saving company over $1M/year in vendor fees
  • A/B tested subject lines, creative, and offers to determine best approach for different segments, as well as implementation of campaign-level test-and-roll methodology
  • Led process improvements with retail, copy, design and legal departments to assemble email assets for deployment
  • Coded and skinned 3 mobile-responsive and customizable HTML templates for use across all 10 company verticals
  • Interviewed, hired, trained and managed 3 associate-level and freelance members of email team

HAPPYFAMILY
New York, NY: Mar 2011 – Dec 2011

Front-End Web Editor, Digital Marketing Coordinator

  • Managed cosmetic site changes, email marketing, online store, social media apps, store locator & coupon barcodes
  • Organized food truck promotions, community outreach marketing, event management

JAPAN EXCHANGE AND TEACHING PROGRAM (JET)
Tsu City Board of Education, Japan: Aug 2009 – Aug 2010

Assistant Language Teacher, Cultural Consultant

  • Produced English learning materials for over 800 students, in classes ranging from 4 to 40
  • Collaborated with over 40 Japanese teachers of English at 5 schools, facilitated language skills as needed

BRANDEIS UNIVERSITY OFFICE OF GLOBAL AFFAIRS
Waltham, MA: Jan 2008 – May 2009

Marketing & Communications Assistant

  • Edited email newsletter, redesigned/maintained website, organized & expanded database, designed promotional materials

EDUCATION

BRANDEIS UNIVERSITY
Waltham, MA May 2009

Bachelor of Arts magna cum laude in Economics and East Asian Studies, GPA: 3.7/4.0, Dean’s List (2005-2009)

INTERNSHIPS

BRANDGAMES
New York, NY
Marketing and Production Intern: Jun 2008 – Aug 2008

  • Compiled contact databases, created press kits, assisted with video shoots, voice acting, game testing, script editing

SUSHISAMBA Restaurants
New York, NY
Marketing and PR Intern: Jul 2008 – Aug 2008

  • Formatted daily menu layout for six locations, created press kits, designed promotional materials